Schools are a centre of learning and the foundation that shapes the present and the future of students. Why is school marketing important and how will it benefit the school authorities and the students?
Through marketing including brochures and websites, the new schools or schools that are already established can come closer to the potential students.
- Marketing helps in attracting students by providingrelevant information.
- The school can recruit best teachers and managerial staffs.
- Online marketing also helps to gain valuable community support.
- Digital marketing helps find the Unique Selling Point of the school.
Enhancing internal and external awareness of the school’s overall performance;
Spreading awareness about the school’s achievements and showcasing school’s dedication towards excellence and Meeting the educational requirements of the community and creating an environment conducive to learning.
What is School Marketing?
The concept of School Marketing has been defined by Davies and Ellison (1997) as “The Means by which the school actively communicates and promotes its purpose, values and products to the pupils, parents, staff and wider community.
How Marketing will help
- Improve (or manage) a school’s reputation;
- Increase a school’s strength in terms of quality teachers, administrators and students;
- Utilize optimum infrastructural capacity and investments;
- Highlight the school’s profile through widespread marketing;
- Create a positive image about the school to boost attendance of students;
- Identify differentiation strategy;
- Overcome challenges and establish goodwill and
- Promote school’s aim, goals and activities
- Newspaper and television ads
- Radio partner
- Outdoor hoardings
- Corporate promotion
- Apartment and mall promotion
- Celebrity visit
- Public transport campaign
- Sponsorship in children exhibition
- Road shows (Canter Promotion)
- Posters and leaflets
- Customer service department
- Walk through of infrastructure
- Search engine optimization
- Search engine marketing
- Social media marketing paid ads
- Campaign management
- SMS campaign management
- School management software