Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Past statistics say that over 50% of leads are not initially ready to commit.So, nurturing those leads can help you maximize results rather than ignoring them. By using marketing automation, lead intelligence and lead nurturing techniques, you can build credibility with qualified prospects and nurture them through the buying cycle until they are ready to make a final buying decision. Lead nurturing involves a closely linked series of targeted emails that have a clear objective, contain relevant and useful content and is covert in its approach.
Lead Nurturing Products and Services
- Process to create an effective and targeted lead nurturing strategy
- Determine your goals
- We define a detailed buyer persona that you want to target
- We create specific and timely content that will be sent out to your leads during each phase of the buying process
- We define a timeframe for your lead nurturing based on your sales cycle
- We measure the effectiveness of the campaign, track results and improve your campaign to increase conversion rates.
- Educational campaigns: We provide relevant content that demonstrates the value system you offer. It can be in the form of resources, blog posts, newsletters, best practices, tips or in multiple formats.
- Product/service campaign: Collabro provides content highlighting a featured product or service and outlines its features and benefits and how it relates to your customers.
- Personal campaign: These are personalized communications to qualified leads. As leads get closer to making a purchase, it is important to contact them more directly.
Advantage of partnering with us:
- Establish contact with new leads quickly;
- Increase conversion rates and sales;
- Increase engagement;
- The process can be automated;
- Targeting precise customer segment;
- Identification of new sales opportunities and
- Integrating the process into social media and content marketing
Effective lead nurturing is ultimately about creating a personalized approachtowards your leads that provides them with relevant information they are seeking throughout the buying cycle.
An essential component of successful lead nurturing is coordinating it with other important marketing strategies such as social media marketing and content marketing to get the best result from your campaign.From click through rates, to new leads, conversion rates and subscriber rates, we measure everything to ensure that you are getting the most out of your lead nurturing campaign.