Website is considered as the virtual face of any well- established business or organization. An organization has to have a visually compelling website to attract its probable customers. But if the website is appearing in the last page of search engine result and not visible to searcher then what is the point of having a website. The only shortcut formula that will help the website to gain attention of people is Search Engine Optimization. Many of us may wonder what kind of shortcut it is and how it can help our website to skyrocket in search engine result page? I am discussing that below.
What Is Search Engine Optimization (SEO)?
SEO is the process of increasing the presence of a website of an organization in the search engine result pages. It is unlike the PPC (pay per click) and only focuses on organic or unpaid search results. Accordant keyword selection, proper on page optimization and flawless off-page optimization process are the factors that will help a website to get maximum attention. While on page process consists of coding (HTML), Content and images, off-page only consists of link building other promotional process.
Search Engine Optimization generally divided in to two types, one is black hat and another is white hat. Black hat SEO is generally the unethical way of doing optimization, it is not approved by Google and the website may be penalized if going under this process. Result is comparatively fast than any other optimization process.
While white hat SEO is safe and approved by almost all search engines. Results of this optimization process are slow but more relevant than black hat SEO process. This process is more concerned with the appropriate content of the website and appealing or user-friendly website design.
The type of SEO which I haven’t included in the previous sentence is Negative SEO. A website owner who is doing good business will not follow this process of SEO ever. But his competitor can apply the same by posting his website links in low quality websites (i.e. dating, porn, and other illegal websites). So it is advisable for a website owner to hire a SEO professional to get rid of these uncertain problems.
Why Should We Do SEO?
There are 3 factors which determine the no of customers of your business. 1st is the brand name, 2nd is Goodwill and 3rd is visibility in World Wide Web in accordance with the keyword. If you have invested in your business but aforesaid factors are missing then you will not get return on your investment. Following Factors are important:-
Brand Name of the business plays a vital role when it comes to good will or reputation of the organization. Going for the most appropriate brand name according the product or service is necessary. But SEO is the only way through which that brand name can get the maximum attention of people.
This is the most significant process that helps to get customer to the business for very long. If the organization provides products or services globally then proper promotion technique and better advertisement plan is required which is only achievable in the course of the Search Engine Optimization technique.
A perfectly designed website will lead to better visibility to the business. If the organization is not so well-known or has not been able to acquire customers’ mindset, then website optimization is the technique that is going to help.
How to Do SEO?
I have said in the previous sentence that on-page and off-page are two ways to get an optimized website. These two processes consists lots of factor that is needed for a websites to get a better visibility. Following are some
This process refers to the element of a web page and focuses on the HTML coding, textual content and picture in website. If the website’s page is not compelling as it should be. It can be changed and redesigned according to the requirement. As content and image in a website are vital weapon to attract customers. A proper care should be taken to for contents and images that will prove the website as an up and comer.
Through this optimization the website is going to get some back links. There are numerous types of link building process which will create strong back links for the website. More links means more visibility, but link building in low page rank websites can become the bad link of the primary website. Blog post, article post, book marking, directory submission, social media optimization are some link building process.
It is not a wise decision to apply these processes on the website without consulting a Digital Marketing Company in Bangalore or the city you are in. Professionals from a Digital Marketing Company understand are the trend and always keep up with the latest updates which make them expert to handle the project easily.
Pragmatic business development through systematic marketing analytics is often a challenging exercise for start-ups. Between efforts to crop up with reasonable cash flow over a 5 years perspective and the real world challenges of outlining a feasible business model, it is obvious for new entrepreneurs to get lost in the course.
“If you are an entrepreneur and struggling to finesse a plan of action for your start-up, you should consider digital marketing as a weapon to cross the threshold”.
Why Digital Marketing is so important?
Web promotion & Digital marketing
In order to stay afloat and remain at the competitive breakneck pace at the hasty convulsing environment, web promotion & online marketing is the need of the hour for start-ups. In reality, digital marketing has become an economical solution for many, which makes sure predictable results in minimum time. With this weapon you can effortlessly manage your existing marketing campaigns or can launch new campaigns with the dissecting ability to aim marketing demographics with improved productivity, downright efficiency and sales.
Strategic Significance of Digital marketing
Digital marketing earnestly works as a responsive and dynamic solution for start-ups, which further helps them to maintain their consistent presence in the World Wide Web through blogs, articles, social media, video blogs, forums and online directories. With a strategically targeted digital marketing campaign, entrepreneurs can superbly target potential customers with relative ease.
By deploying analytical strategy and demographic online campaigns, entrepreneurs can put up their brand and promote their products and service in the targeted market. Using local directories and business listing they can further mark their territory at a local level.
The reason why strategic marketing always works is it ardently engages the potential customers and helps maintaining an undeviating interaction with them through various social media platforms, such as; Facebook, blogs and forums, twitter and You Tube. These platforms can also be used for getting all the feedbacks form the engaged customers or can be offered them to lodge their queries and complaints.
Benefits of Digital Marketing for start-ups
Without significant investment in offline marketing and advertising, entrepreneurs can achieve the same kind of attention through digital marketing campaigns. Following are some of the significant benefits of digital marketing company Bangalore:-
• Effective brand building
• Emphatic online identity
• Rise in website traffic and search engine rankings
• Enhanced online reputation
• Instant and improved customer relationship
• Easy visibility of products and services for potential customers
No doubt, new businesses require promotion and recognition to immediately reach to the targeted customers group. Nothing could be more powerful than brand management, which can easily create everlasting impression. Systematic and perfectly calibrated advertisement campaigns will instantly create awareness among customers, which in turn will drive leads in no time. Digital marketing is also helpful in distributing brand message on a wider spectrum with an aim to capture the maximum part of the market.