You’ve already spent a big part of your budget for targeting traffic to your beautiful website. Unluckily, those visitors aren’t proceeding with what you want them to do.
But why is this happening? Isn’t your website that effective, or are you losing the spice in it?
Why a Landing Page?
Yes. The spice of a website, a professional and creative landing page is all you need. Well. If you are still unaware of the benefits of having a landing page, here are some groundbreaking opportunities you can avail for your business by having a landing page:
These are some of the basic advantages any inbound marketer will see in improvising the lead generation process by having a classic landing page.
But again, what is a classic landing page? What is it composed of?
You must have seen a creative looking single paged format as you click somewhere saying, “50% seasonal off”. You get navigated to a very well optimized, professional and stunning webpage that in a very short time, provides you with a lot of information about the products/services of the company, and come with a blend of marketing statement that induces you to go further. And this webpage is a classic landing page we were talking about.
Edupath formulated this landing page to promote the app which served as the soul and heart of the business.
This is a glimpse of one landing page while there are businesses that have made successful interactions with their visitors and have converted leads into strong customer relationships by the use of landing pages.
Now that you are clear about what landing pages are and how they have served businesses, it is time for you to know the perfect process of crafting a highly creative and professional landing page.
Basics of a Landing Page – Introduction and Impact
What is it that you are aiming at? What is the scope and motive of your landing page?
These questions let us unfold the biggest truth behind landing pages: they come in two categories, reference and transactional respectively. It is clear that reference landing pages only reflect information to the visitors, while transactional aims at developing an instant base of strong sales leads.
Whichever you are going with, the most important factor is a well finished creative looking page and professionally designed format that would furnish appropriate information to your visitors. If your need is increasing newsletter signups, the message would be clearly bold, “Signup now to our Newsletter”, otherwise, if you are aiming at selling trials of your products, the message should be bold and clear, “30 Days Free Trial”. Whichever the perspective is, you need to entice your visitors. So how are you going to do it?
Here are the basic but key components of a landing page:
If we break a landing page into most basic parts from top to bottom, we will get to see a headline, subheading, some attractive images, a call-to-action button and some testimonials designed in bullet points. But it is very important to know each element’s significance and how they should be devised.
A killer Headline
A Simple, Brief Subheading
Images That Speak Thousands of Words
An Explainer Video
Stand Out Call- To- Action
Summing up – Expert’s Advice
We’ve defined virtually all factors that help you create a specialist and creative landing page design. In the event that you still have any queries, we at Nummero the Leading Digital Marketing Company in Bangalore always live absolve to reply to all your questions!