Most Creative and Professional Landing Page Design – Here’s what you Need to Know

Posted By on August 1st, 2016

Landing-Page-Design

You’ve already spent a big part of your budget for targeting traffic to your beautiful website. Unluckily, those visitors aren’t proceeding with what you want them to do.

But why is this happening? Isn’t your website that effective, or are you losing the spice in it?

Why a Landing Page?

Yes. The spice of a website, a professional and creative landing page is all you need. Well. If you are still unaware of the benefits of having a landing page, here are some groundbreaking opportunities you can avail for your business by having a landing page:

  • Effortlessly Generate Leads
  • Showcase your Offers and Promos
  • Collect Demographic Information relevant to Prospects
  • Analyze Engagement in Prospects
  • Boost Marketing Channels
  • Analyze Marketing Performance and Effectiveness

These are some of the basic advantages any inbound marketer will see in improvising the lead generation process by having a classic landing page.

But again, what is a classic landing page? What is it composed of?

You must have seen a creative looking single paged format as you click somewhere saying, “50% seasonal off”. You get navigated to a very well optimized, professional and stunning webpage that in a very short time, provides you with a lot of information about the products/services of the company, and come with a blend of marketing statement that induces you to go further. And this webpage is a classic landing page we were talking about.

Edupath formulated this landing page to promote the app which served as the soul and heart of the business.

edupath

 

This is a glimpse of one landing page while there are businesses that have made successful interactions with their visitors and have converted leads into strong customer relationships by the use of landing pages.

Now that you are clear about what landing pages are and how they have served businesses, it is time for you to know the perfect process of crafting a highly creative and professional landing page.

Basics of a Landing Page – Introduction and Impact

What is it that you are aiming at? What is the scope and motive of your landing page?

These questions let us unfold the biggest truth behind landing pages: they come in two categories, reference and transactional respectively. It is clear that reference landing pages only reflect information to the visitors, while transactional aims at developing an instant base of strong sales leads.

Whichever you are going with, the most important factor is a well finished creative looking page and professionally designed format that would furnish appropriate information to your visitors. If your need is increasing newsletter signups, the message would be clearly bold, “Signup now to our Newsletter”, otherwise, if you are aiming at selling trials of your products, the message should be bold and clear, “30 Days Free Trial”. Whichever the perspective is, you need to entice your visitors. So how are you going to do it?

Here are the basic but key components of a landing page:

If we break a landing page into most basic parts from top to bottom, we will get to see a headline, subheading, some attractive images, a call-to-action button and some testimonials designed in bullet points. But it is very important to know each element’s significance and how they should be devised.

A killer Headline

  • Website landing page headline may become a decider when site visitors visit your web page. Since the headline will be the essential thing that a visitor is going to see, it should be catchy and appealing. A good website landing page headline must give attention to business, must be relevant and must answer fully the question the visitors seek, instantly.

A Simple, Brief Subheading

  • A subheading (not necessarily a required option, but quite effective one) enables you to clarify just a little at length about your product or services for the good thing about your visitor. The subheading must contain everything in an exceedingly short sentence. Bear in mind, visitors don’t have time to undergo a long reason.

Images That Speak Thousands of Words

  • Yes, images are an attractive feature of any webpage that catches visitors’ imagination. As well as for creating an efficient landing page you will need interesting images of your service or product or something related to it. This can help your visitor relate with your product and fast an action.

An Explainer Video

  • Including an explainer video on your website or landing page that describes your product or services could improve the conversion rate. A video is without headaches way to describe as it offers both visual and music effects and is recognized as the key to create a perfect landing page.

Stand Out Call- To- Action

  • Call -to-action is the main factor of your web site as well as perhaps the previous stop for doing the traffic-to-conversion practice. Whether you are prompting a visitor to call or download or purchase your product, call-to-action is the best goal that each website must achieve. It is the last point of relationship between you as well as your customer which finally contributes to alteration.

Testimonials

  • Stories are a good way of convincing these potential customers that your product or services are meaningful buying. Testimonials work such as a word-of-mouth and help give your website an optimistic promotion. A lot of the visitors do prefer to find out about customer reviews and the way the particular service or product has fared.
  • Though they are the key signals of a landing page, you always need to retain in your brain that your landing page should be unique and really should be well outfitted with the ethics/culture of your business. Even your Call-To-Action button’s color concerns and comes with an impact on the entire traffic generation.

Summing up – Expert’s Advice

  • Choose as you fix up the different parts of your WEBSITE LANDING PAGE prudently.
  • You need to keep in mind the 3 Cs for your LANDINGPAGE:

1- Creativity

2- Content

2- Call-To-Action

  • These will definitely cause you to a dynamic web page that may not only get visitors, but will convert them into successful leads also.
  • We suggest you to definitely have a look at 15 of the greatest landing page Design Examples which can only help you increase your design to a much inspirational and creative sense.
  • Don’t ever ignore a masterpiece always evolves with circumstances and situational changes. Keep a wrist watch at the analytics and success metrics of your landing page which can only help you in advance to build that masterpiece you always wished to have.
  • Don’t skip the ‘persuasion’ in your landing page that truly brings an important occasion of positive action by way of a visitor.

We’ve defined virtually all factors that help you create a specialist and creative landing page design. In the event that you still have any queries, we at Nummero the Leading Digital Marketing Company in Bangalore always live absolve to reply to all your questions!

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