A Brief Overview of Search Engine Optimization

Posted By on September 26th, 2016

SEO

Website is considered as the virtual face of any well- established business or organization. An organization has to have a visually compelling website to attract its probable customers.  But if the website is appearing in the last page of search engine result and not visible to searcher then what is the point of having a website. The only shortcut formula that will help the website to gain attention of people is Search Engine Optimization. Many of us may wonder what kind of shortcut it is and how it can help our website to skyrocket in search engine result page? I am discussing that below.

What Is Search Engine Optimization (SEO)?

SEO is the process of increasing the presence of a website of an organization in the search engine result pages.   It is unlike the PPC (pay per click) and only focuses on organic or unpaid search results. Accordant keyword selection, proper on page optimization and flawless off-page optimization process are the factors that will help a website to get maximum attention. While on page process consists of coding (HTML), Content and images, off-page only consists of link building other promotional process.

  • Types of Search Engine Optimization (SEO)        

Search Engine Optimization generally divided in to two types, one is black hat and another is white hat. Black hat SEO is generally the unethical way of doing optimization, it is not approved by Google and the website may be penalized if going under this process. Result is comparatively fast than any other optimization process.

While white hat SEO is safe and approved by almost all search engines. Results of this optimization process are slow but more relevant than black hat SEO process. This process is more concerned with the appropriate content of the website and appealing or user-friendly website design.

The type of SEO which I haven’t included in the previous sentence is Negative SEO. A website owner who is doing good business will not follow this process of SEO ever. But his competitor can apply the same by posting his website links in low quality websites (i.e. dating, porn, and other illegal websites). So it is advisable for a website owner to hire a SEO professional to get rid of these uncertain problems.

Why Should We Do SEO?

There are 3 factors which determine the no of customers of your business. 1st is the brand name, 2nd is Goodwill and 3rd is visibility in World Wide Web in accordance with the keyword. If you have invested in your business but aforesaid factors are missing then you will not get return on your investment. Following Factors are important:-

Branding

  • Brand Name

Brand Name of the business plays a vital role when it comes to good will or reputation of the organization. Going for the most appropriate brand name according the product or service is necessary. But SEO is the only way through which that brand name can get the maximum attention of people.

  • Goodwill

This is the most significant process that helps to get customer to the business for very long. If the organization provides products or services globally then proper promotion technique and better advertisement plan is required which is only achievable in the course of the Search Engine Optimization technique.

  • Visibility

A perfectly designed website will lead to better visibility to the business. If the organization is not so well-known or has not been able to acquire customers’ mindset, then website optimization is the technique that is going to help.

How to Do SEO?

I have said in the previous sentence that on-page and off-page are two ways to get an optimized website. These two processes consists lots of factor that is needed for a websites to get a better visibility. Following are some

SEO

  • On-page Optimization

This process refers to the element of a web page and focuses on the HTML coding, textual content and picture in website. If the website’s page is not compelling as it should be. It can be changed and redesigned according to the requirement. As content and image in a website are vital weapon to attract customers. A proper care should be taken to for contents and images that will prove the website as an up and comer.

  • Off Page Optimization

Through this optimization the website is going to get some back links. There are numerous types of link building process which will create strong back links for the website. More links means more visibility, but link building in low page rank websites can become the bad link of the primary website.  Blog post, article post, book marking, directory submission, social media optimization are some link building process.

It is not a wise decision to apply these processes on the website without consulting a Digital Marketing Company in Bangalore or the city you are in. Professionals from a Digital Marketing Company understand are the trend and always keep up with the latest updates which make them expert to handle the project easily.

Digital Marketing Strategy for Startups and Small Medium Businesses

Posted By on March 14th, 2016

digital-marketing-agency-bangalore

Are you a business owner who is thriving to enthrall new customers and do you want your business to be known for super functional and super serviceable customer experiences? If yes, then it is about time that you kick start the integration of robust digital marketing strategies into your business plans. Implementing digital marketing in small and medium enterprises is one of the boldest steps to take in promoting and boosting your business towards a surplus of customers and revenues.

What makes any thriving enterprise a successful one or a failed one? Well, it is undoubtedly the processes they assort to in attracting their targeted audiences online. Also, it is vital for the business owners to understand that it’s just not enough to increase the traffic to their websites, but the traffic should be able to lead to potential sales. Of course, that is what business growth is right!! In other words, it’s not just about mere survival, it’s also about excelling and growing in that business.

There is a wide array of digital marketing tools and techniques out there that are so effective in providing resources to small and medium businesses to be able to perform exceptionally well. These techniques help your business in converting your website traffic into leads, subscribers and sales. What more could you ask for? Also, impressive buttons, forms and texts using color schemes and graphics could be optimized in aiding your website visitors to take favorable actions.

All digital marketing agency in Bangalore’s are play significant roles in search engine optimization, email marketing and social media marketing that regarded as tools in generating higher interactions with your targeted audiences, resulting in increased conversion rates that will ultimately have a road for higher revenues. By simply kick starting the implementation of digital marketing, small and medium businesses will be able to recap the benefits like the following:

  1. Higher conversion optimizations.
  2. Unlike, in traditional marketing, there is a substantial increase in savings by resorting to digital marketing methods of promoting services and products.
  3. Higher chances of expanding business and workforce.
  4. Guaranteed increase in customer satisfaction and retention rates.
  5. 100% assurance in building brand reputation.
  6. Provides increased rates of ROI for your enterprise marketing investment.

A Marketing Service Provider

You need the time and expertise of an experienced digital marketing team who can design a program around your specific needs. We engineer your technologies to support your strategic objectives, whether you seek support for an existing campaign or a fresh strategy altogether.

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