Businesses around the globe have realised that the internet is lot more than a source of amusement. The internet is a window to an ocean of limitless opportunities. To make use of the potential of the internet, creating a good Website is a must. An appropriate website will help you intermingle with the customers without any hassle. Having an official website will in reality do a lot of good as big investors will take a lot of interest to spend a fortune on your business. As you have a website it will give the investors the notion that you are doing good in the market and very serious about your business.
Having a website of your business is not adequate; you have to pay a lot of attention to the website structure, design, content and various other technical aspects. The website has to be professionally designed and so the color combination has to be chosen very cautiously. You can also take the help of skilled web designers who helps building an appealing website in the least amount of time. In case you have basic knowledge and you want to design a website by yourself then you should keep certain things in mind.
According to the search engine guidelines you should include relevant information for a better read. Search engine’s new algorithms can easily recognize contents that are not genuine and copied from other websites. Original content helps in achieving the trust of search engine. Try and include valuable information in the content rather than stressing on the word count.
Your website simply represents you and the products or services you offer. So it is really imperative to make a website that looks credible and trustworthy. Add that extra framework, which makes the visitors feel welcomed at the first glance.
Use accurate colors for your visitors to grab attention to certain elements. Don’t overdo things and try not to use chaotic colors as the result can be opposite. Stick to the trend and using proper color for your marketing materials and templates.
Flash animations look cool doesn’t mean you should add them. It makes the website heavy and increase the loading time. Avoid anything that is unnecessary for the website such as: – animated backgrounds, music and media. You can include the Medias that help in providing information to visitors.
Give your website a clear navigation structure that will help the visitors to go through the website easily. Without randomly scattering the pages, you should organize them in a grid pattern. Make everything accessible easily on the pages so that it won’t be confusing for the visitors.
Make sure that you use right fonts, font sizes and font colors that are readable without any trouble. To make it easier for the readers, use bullets, section headers and make the paragraphs short. In case your website is English language based, you should use a white background and black texts on it.
Don’t use stock images as most of the times they are irrelevant. You should rather hire your own photographers and use genuine images taken by them. Every image transfers an intuitive message to the audience, so not using real images might result in not getting what you expect.
It is better to build a website with clear links and always offer your users a sitemap by which they can go to desired pages of the website easily. Don’t over-link a page and use texts instead of images to ensure search engine crawler can recognise everything clearly on the website.
To get your website crawled properly by search engine you need to allow all of your sites access, such as java Script and CSS files. Using session IDs can result in incomplete indexing of your site, so allow search bots to crawl your website without arguments. Try to find if your web server supports If-Modified-Since HTTP header or not. This feature is very important as it tells the search engine about any changes done after last-crawled. Use robots.txt file is modified properly to address the search bots to crawl specific pages. Search engine recommends that you should regularly check the site performance.
These are the things that you need to know to build a better website. Always keep in mind that you are making the website primarily for the users not for the search engines. So make it as much user friendly as you can. For that you can choose best Digital Marketing Company Bangalore which is desire to create experiences that transform brands and helps your businesses grow.
You’ve already spent a big part of your budget for targeting traffic to your beautiful website. Unluckily, those visitors aren’t proceeding with what you want them to do.
But why is this happening? Isn’t your website that effective, or are you losing the spice in it?
Why a Landing Page?
Yes. The spice of a website, a professional and creative landing page is all you need. Well. If you are still unaware of the benefits of having a landing page, here are some groundbreaking opportunities you can avail for your business by having a landing page:
These are some of the basic advantages any inbound marketer will see in improvising the lead generation process by having a classic landing page.
But again, what is a classic landing page? What is it composed of?
You must have seen a creative looking single paged format as you click somewhere saying, “50% seasonal off”. You get navigated to a very well optimized, professional and stunning webpage that in a very short time, provides you with a lot of information about the products/services of the company, and come with a blend of marketing statement that induces you to go further. And this webpage is a classic landing page we were talking about.
Edupath formulated this landing page to promote the app which served as the soul and heart of the business.
This is a glimpse of one landing page while there are businesses that have made successful interactions with their visitors and have converted leads into strong customer relationships by the use of landing pages.
Now that you are clear about what landing pages are and how they have served businesses, it is time for you to know the perfect process of crafting a highly creative and professional landing page.
Basics of a Landing Page – Introduction and Impact
What is it that you are aiming at? What is the scope and motive of your landing page?
These questions let us unfold the biggest truth behind landing pages: they come in two categories, reference and transactional respectively. It is clear that reference landing pages only reflect information to the visitors, while transactional aims at developing an instant base of strong sales leads.
Whichever you are going with, the most important factor is a well finished creative looking page and professionally designed format that would furnish appropriate information to your visitors. If your need is increasing newsletter signups, the message would be clearly bold, “Signup now to our Newsletter”, otherwise, if you are aiming at selling trials of your products, the message should be bold and clear, “30 Days Free Trial”. Whichever the perspective is, you need to entice your visitors. So how are you going to do it?
Here are the basic but key components of a landing page:
If we break a landing page into most basic parts from top to bottom, we will get to see a headline, subheading, some attractive images, a call-to-action button and some testimonials designed in bullet points. But it is very important to know each element’s significance and how they should be devised.
A killer Headline
A Simple, Brief Subheading
Images That Speak Thousands of Words
An Explainer Video
Stand Out Call- To- Action
Summing up – Expert’s Advice
We’ve defined virtually all factors that help you create a specialist and creative landing page design. In the event that you still have any queries, we at Nummero the Leading Digital Marketing Company in Bangalore always live absolve to reply to all your questions!
Pragmatic business development through systematic marketing analytics is often a challenging exercise for start-ups. Between efforts to crop up with reasonable cash flow over a 5 years perspective and the real world challenges of outlining a feasible business model, it is obvious for new entrepreneurs to get lost in the course.
“If you are an entrepreneur and struggling to finesse a plan of action for your start-up, you should consider digital marketing as a weapon to cross the threshold”.
Why Digital Marketing is so important?
Web promotion & Digital marketing
In order to stay afloat and remain at the competitive breakneck pace at the hasty convulsing environment, web promotion & online marketing is the need of the hour for start-ups. In reality, digital marketing has become an economical solution for many, which makes sure predictable results in minimum time. With this weapon you can effortlessly manage your existing marketing campaigns or can launch new campaigns with the dissecting ability to aim marketing demographics with improved productivity, downright efficiency and sales.
Strategic Significance of Digital marketing
Digital marketing earnestly works as a responsive and dynamic solution for start-ups, which further helps them to maintain their consistent presence in the World Wide Web through blogs, articles, social media, video blogs, forums and online directories. With a strategically targeted digital marketing campaign, entrepreneurs can superbly target potential customers with relative ease.
By deploying analytical strategy and demographic online campaigns, entrepreneurs can put up their brand and promote their products and service in the targeted market. Using local directories and business listing they can further mark their territory at a local level.
The reason why strategic marketing always works is it ardently engages the potential customers and helps maintaining an undeviating interaction with them through various social media platforms, such as; Facebook, blogs and forums, twitter and You Tube. These platforms can also be used for getting all the feedbacks form the engaged customers or can be offered them to lodge their queries and complaints.
Benefits of Digital Marketing for start-ups
Without significant investment in offline marketing and advertising, entrepreneurs can achieve the same kind of attention through digital marketing campaigns. Following are some of the significant benefits of digital marketing company Bangalore:-
• Effective brand building
• Emphatic online identity
• Rise in website traffic and search engine rankings
• Enhanced online reputation
• Instant and improved customer relationship
• Easy visibility of products and services for potential customers
No doubt, new businesses require promotion and recognition to immediately reach to the targeted customers group. Nothing could be more powerful than brand management, which can easily create everlasting impression. Systematic and perfectly calibrated advertisement campaigns will instantly create awareness among customers, which in turn will drive leads in no time. Digital marketing is also helpful in distributing brand message on a wider spectrum with an aim to capture the maximum part of the market.
Digital Marketing is one of the robust marketing strategies, which unlike the traditional direct marketing, uses web browser, email address, etc. in order to reach your costumers. Ho boy!! How innovative and cool that sounds!! All thanks to the wonderful tool “Internet”.
Digital Marketing, if implemented well, has the potential to upswing organization’s sales to soaring heights. If you are planning for new startup companies or small to medium businesses, digital marketing is your power tool that aids you on your road to finding your niche in this ever challenging business world. In order to stand out of the crowd and make your presence to be felt by attracting potential customers, you got to come up with tons of innovative marketing strategies and techniques.
Some of the examples for digital marketing are websites, social media, search engine optimization, email marketing, lead generation, inbound/outbound marketing, and so forth.
For every organization, whether big or small, it is very essential to maintain websites that serve as central hubs to attract customers. They can be well-constructed and designed using tools like CMS, which is an acronym for “Content Management System” like WordPress, Joomla or Drupal. A website holds a very prominent role in any kind of business, because it is through this medium that customers get to know you the most. In short, website is back bone to any organization. A potential website must be user-friendly, informative and attractive at the same time.
Social Media Marketing:
Usage of social media to advertise your business is one of the smartest techniques you could use. Facebook, Pinterest, Instagram, are some of the potential social media platforms trending these days. Creating visual appealing ads is imperative when advertising through social media platforms. These days the number of companies that report success using social media marketing are increasing day by day.
Search Engine Optimization:
Getting your website pop- up when people search for certain keywords on search engines is the basic purpose of Search Engine Optimization (SEO).
It is divided into two categories which are Onsite SEO and Offsite SEO. Onsite SEO basically uses Meta details, internal links, keywords and structure your company’s websites where search engines identity the content and serve it to people searching for such similar content. While on the other hand offsite SEO provides the content creators with links to research conducted.
Identifying and reaching out to people who are more likely to make purchases, by means of offers and marketing strategies is lead generation. Both inbound and outbound marketing strategies can be used to generate leads. Lead generation is mainly used in business to business and consumer marketing initiatives.
Attracting customers by providing relevant information using mediums like webinars, blogs, and some other educational tools is Inbound marketing. Outbound marketing is basically using mediums like display advertising, SEM, cold emails or calls.
Reputation management, email marketing, display marketing, re-targeting and marketing automation are some of the other equally robust marketing tools. Any of the above or a mix of all these techniques, if used well, ensure your success as an entrepreneur with flying colors. For more details, visit Nummero a leading Digital Marketing Company Bangalore who is working only in a client context.
As the use of digital marketing is increasing day by day, entrepreneurs sometimes overlook digital marketing techniques and their outcomes and don’t be realistic. Entrepreneurs have to hire experienced digital marketing strategists or outsource the digital marketing operations to a good digital agency. For more details, read our article How to choose the right digital agency? We have analyzed the mistakes of a bunch of entrepreneurs and found the real issues tickling them, however they vary from business to business.
Here are the 6 digital marketing mistakes to be avoided by entrepreneurs:
1. Buying Visitors: Buying the no. of followers on social media or general site visits. A few entrepreneurs consider it useful for brand repute but it does not help lead generation, the traffic is not targeted traffic and is fake. The amount of time and money spent for buying traffic does not help the company in anyway expect for the no. of followers and site visits, which also has negligible importance in the real world.
2. Campaign Objectives: Each digital marketing campaign must have certain objectives like to get more sign-ups, views, sales, followers, likes, etc. Digital marketing without objectives will only help increase brand awareness and merely lead generation. Hence, the entrepreneurs must frame the objectives of a digital marketing campaign before its implementation.
3. Target Audience: Trying to understand and identify the target audience is a primary task, without which effective lead generation is not possible. The source of the target audience can be amplified to give more effective results. Hence, a market study has to be made before the launch of the products or services.
4. Mobile Marketing: Mobile marketing should not be ignored; it also gives way to prospective customers. Today the no. of mobile users is way higher than desktop/laptop users. Mobile advertising has been considered very effective in terms of sms based marketing, tele marketing and in-app advertising.
5. Analytics and Measurement: Entrepreneurs must spend some time on Google Analytics where they can understand viewer/visitor behavior well. It helps them understand metrics like bounce rate, demography of visitors and track paid traffic if any. Google Analytics is a useful tool to identify target audience/customers.
6. Offline Marketing: Being busy with online marketing, entrepreneurs tend to ignore offline marketing. Both online marketing and offline marketing need to be synchronized in order to achieve the company’s marketing objectives. Offline marketing plays a vital role in brand awareness and word-of-mouth marketing.
This article would have helped you understand the 6 digital marketing mistakes made by entrepreneurs. Thank you for reading this article. For more details, visit our website Digital Marketing Company Bangalore, India.