What Digital Marketing Agencies Actually Do?

Posted By on February 19th, 2016

digital marketing agency bangalore

It is very clear by the statement that digital marketing agencies are busy with digital marketing itself. Of course not, there are many other services which are being offered by digital marketing agencies which people are less aware about. A digital marketing agency is more like a software company or an IT firm, where the company manages client satisfaction by delivering performance and quality service. The more clients a company gets the more it grows and makes a portfolio for itself. A digital marketing agency employs web-developers, mobile app developers, graphic designers, account managers’/business analysts, quality testers, content writers, business development executives, SEO (Search Engine Optimization) and SMM (Social Media Marketing) executives.

Here we talk about the five main services offered by digital marketing agencies, which are:

  1. Web-Design and Development: Yes, digital marketing agencies design and develop websites, responsive websites too. This way it is easy for the client to extend its desired service to digital marketing as well. It includes front end development, back end development and web-application development. Only if the digital marketing agencies make websites, will they get customers for their digital marketing service.
  2. Mobile App-Development: Yes, this one is hard to believe. Digital marketing agencies develop mobile applications on platforms like android, iOS, blackberry and windows based on the clients’ requirement. No doubt these mobile apps also require digital marketing/promotion and, hence the clients are prospective internet marketing service consumers.
  3. Graphic Designing: Website and mobile application development are incomplete without graphic designing. Graphic designing adds value to the services and increases usability and goes easy on the eyes. It is an essential part of web-designing. The more attractive the graphics are the more visitors the site has. Graphic designing is considered a top priority by most website seekers.
  4. Logo+Branding: Digital marketing agencies are known for their creative thinking talent, they innovate brand names, design creative logos, make brochures and make visiting cards for the clients too. They sometimes take up OPR-Online Public Relations, which manages the consumer-perception. Therefore, digital marketing agencies helps entrepreneurs start up their company by effective brand building techniques.
  5. Internet Marketing: Last but not the least, Internet marketing includes search engine marketing, social media marketing, content marketing, affiliate marketing and e-mail marketing. Digital marketing agencies strategically combine their marketing efforts to meet the clients marketing objectives. Internet marketing here is taken to the next level where the agencies directly interact with the clients marketing management team and deliver desired service.

This article would have helped you understand what exactly digital marketing agencies do. Thank you for reading this article. For more details, visit our website Digital Marketing Company Bangalore, India.

6 Usual Digital Marketing Mistakes made by Entrepreneurs!!!

Posted By on February 10th, 2016

Nummero digital agency

As the use of digital marketing is increasing day by day, entrepreneurs sometimes overlook digital marketing techniques and their outcomes and don’t be realistic. Entrepreneurs have to hire experienced digital marketing strategists or outsource the digital marketing operations to a good digital agency. For more details, read our article How to choose the right digital agency? We have analyzed the mistakes of a bunch of entrepreneurs and found the real issues tickling them, however they vary from business to business.

Here are the 6 digital marketing mistakes to be avoided by entrepreneurs:

1. Buying Visitors: Buying the no. of followers on social media or general site visits. A few entrepreneurs consider it useful for brand repute but it does not help lead generation, the traffic is not targeted traffic and is fake. The amount of time and money spent for buying traffic does not help the company in anyway expect for the no. of followers and site visits, which also has negligible importance in the real world.

2. Campaign Objectives: Each digital marketing campaign must have certain objectives like to get more sign-ups, views, sales, followers, likes, etc. Digital marketing without objectives will only help increase brand awareness and merely lead generation. Hence, the entrepreneurs must frame the objectives of a digital marketing campaign before its implementation.

3. Target Audience: Trying to understand and identify the target audience is a primary task, without which effective lead generation is not possible. The source of the target audience can be amplified to give more effective results. Hence, a market study has to be made before the launch of the products or services.

4. Mobile Marketing: Mobile marketing should not be ignored; it also gives way to prospective customers. Today the no. of mobile users is way higher than desktop/laptop users. Mobile advertising has been considered very effective in terms of sms based marketing, tele marketing and in-app advertising.

5. Analytics and Measurement: Entrepreneurs must spend some time on Google Analytics where they can understand viewer/visitor behavior well. It helps them understand metrics like bounce rate, demography of visitors and track paid traffic if any. Google Analytics is a useful tool to identify target audience/customers.

6. Offline Marketing: Being busy with online marketing, entrepreneurs tend to ignore offline marketing. Both online marketing and offline marketing need to be synchronized in order to achieve the company’s marketing objectives. Offline marketing plays a vital role in brand awareness and word-of-mouth marketing.

This article would have helped you understand the 6 digital marketing mistakes made by entrepreneurs. Thank you for reading this article. For more details, visit our website Digital Marketing Company Bangalore, India.

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